Alex Jenny
Web Design + Branding
Each component reflects my client's vibrant brand identity, showcasing their multifaceted talents and experiences while fostering a sense of authenticity and charisma. Through this holistic approach, the website serves as a powerful tool for both self-expression and community connection, embodying my client's mission to celebrate diversity, empower individuals, and promote acceptance and inclusion.
Overview
Role: UI Designer Timeframe: 6 months
Tools:
Photoshop
Figma
Canvas
Meet Alex Jenny, a captivating individual whose life revolves around both the stage and the therapist's chair. As a drag performer, Alex dazzles audiences with their electrifying performances, combining charisma, uniqueness, nerve, and talent. The stage becomes a canvas for self-expression, where Alex's vibrant persona, Glitter Nova, comes to life, breaking boundaries and challenging societal norms. Offstage, Alex is a licensed therapist specializing in supporting the LGBTQIA+ community. Drawing from personal experiences and a deep understanding of the challenges faced by this community, Alex provides a safe and affirming space for individuals to explore their identities and navigate life's complexities. Through the art of drag and the practice of therapy, Alex Sterling embodies resilience, creativity, and a commitment to fostering a world where everyone can shine authentically and unapologetically.
Branding
UI Kits and Brand Identity
Features
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Optimizing website speed is crucial for enhancing user experience and boosting search engine rankings.
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Incorporating sophisticated website animations alongside intuitive user interactions not only elevates the overall aesthetic appeal but also fosters deeper engagement, encouraging visitors to explore and interact with the content in a more immersive and memorable manner.
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Staying informed about the latest website design trends ensures that your online presence remains fresh, relevant, and aligned with the evolving expectations of users in today's digital landscape.
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Crafting a cohesive brand identity on your website through consistent messaging, imagery, and design elements helps to establish a strong and memorable impression, fostering trust and recognition among your audience.
Brand Identity
Homepage
In creating this website for my client, a drag performer, my primary goal was to infuse it with a deeply personal and unique essence that truly embodies their vibrant personality and captivating stage presence.
From the bold color scheme reminiscent of their extravagant costumes to the playful typography that mirrors their charisma on stage, each element was carefully selected to evoke the same sense of excitement and allure experienced during their performances.
Through immersive multimedia elements such as high-quality photos and videos showcasing their dynamic performances, visitors to the website are invited into the captivating world of drag, where self-expression knows no bounds. The result is a visually stunning and emotionally resonant online platform that not only showcases my client's talents but also leaves a lasting impression on all who visit, capturing the true essence of their unique artistry.
Portfolio Page
In curating my client's online presence, I integrated captivating elements that showcase their multifaceted talents and experiences. Through a vibrant collection of professionally captured photoshoots, visitors are immediately immersed in the captivating visuals that encapsulate my client's dynamic persona and unique style.
Additionally, I highlighted my client's electrifying drag performances, offering a glimpse into the exhilarating world of their stage presence through engaging videos and highlights. Complementing these visual elements, I incorporated articles and press features, providing insights into my client's journey, accomplishments, and impact within the LGBTQ community.
Moreover, I curated a comprehensive archive of past shows, offering visitors a nostalgic journey through my client's career milestones and memorable performances, further enriching their online experience with a diverse array of captivating content.
